The Story of Our Logo

Hello friends, I'm Tony, the designer of Tony's Collections. I'm based in Washington DC, though I often travel to New York. This logo was born during one of those bus rides to New York. I used two L’s — the initial of my last name — to wrap around the name "TONY," but with an intentional break. This separation subtly forms "TO NY," referencing the journey to New York when I designed it.

The L’s are deliberately imperfect, not symmetrically enclosing TONY like a typical rectangle. It conveys the idea that things don’t need always to be perfect to be meaningful. Life isn’t perfect, but like those two L's, we’re always striving to close the gaps and become better versions of ourselves.